Latifi faced a flurry of abuses on social media platforms after his recent crash at the Abu Dhabi Grand Prix led to a safety car that eventually led to a restart on the final lap that decided the championship.
In the winter, Hamilton contacted Latifi to show his support, and on Friday spoke of the lack of action taken by social media companies in the face of abuse and hostility.
“Ultimately, I don’t think these social platforms have made huge changes or shifts, or enough work,” Hamilton said.
“We still have to put pressure on them to make changes. Mental health is a real thing, and through these social platforms people are subjected to violence. No one deserves it, and it should never be tolerated.
“They are able to change these things and make changes. But they don’t seem to be doing it fast enough. So I think we just need to keep putting pressure.
“I was in touch with Nikolai. He has my full support. And I know how difficult it is in such situations. It is important for him to know that he is supported by the people around him. “
Lewis Hamilton, Mercedes
Photo: Mercedes AMG
Hamilton felt that while social media was a good tool for fans to show their passion for Formula One, he wanted them to “direct it in a positive rather than a negative sense”.
George Russell joined Hamilton at Mercedes in the new season but has been a teammate with Latifi for the past two years at Williams.
Russell said he felt “very bad” for Latifi, calling the Canadian a “weird guy,” and echoed Hamilton’s call for social media companies to do more.
“We need to do more for athletes and people who are the center of attention because the people behind the keyboard think they have the right to say what they like, to those who are trying to make a career for themselves,” Russell said.
“Almost forgot that all people. I want to do as much as I can. Also, I know I’m a young car racer and I still need to learn and educate myself about it.
“But something really needs to be done.”