The Weeknd on Saturday, February 26, Amazon Prime will present an exciting music specialization called “The Dawn FM Experience”. According to the announcement, the special “expands Weeknd’s latest album,” Dawn FM “, into a mesmerizing visual image, creating a theatrical performance that will envelop the audience in its anxious and moody world.” The special promotion will be available only to Prime members.
“I’m excited to partner with Amazon for the premiere of the most sophisticated live TV show I’ve ever done,” Abel told The Weeknd’s Tesfaye. “Welcome to the next phase of Dawn FM – a purgatory of another world where live performance, theater and performance meet during a night out at a club.”
Jennifer Salk, head of Amazon Studios, said: “Dawn FM is a masterpiece of Weeknd’s artistic vision and creative genius. We are very proud to work with Abel and XO Records to collaborate with Amazon and share this stunning, brilliant and exciting visual experience with our global clients. With “The Weeknd x The Dawn FM Experience” Prime Video and Amazon Music still remain places where artists can present their most ambitious projects without restrictions and limitations. “
Music from the show will be available to fans for broadcast as an eight-track live EP exclusively on Amazon Music. Starting at 12:00 PT / 15:00 ET on February 25, an exclusive merch capsule celebrating the special will also be available in the Amazon Music Artist Merch Shop and in the Amazon Music app to celebrate the music event. This limited edition collection will be available to US customers at amazon.com/theweeknd.
Created by The Weeknd, La Mar C. Taylor and Micah Bickham, who also directed the special, The Weeknd x The Dawn FM Experience was produced by XO Records and Contrast Films with La Mar S. Taylor, Jordi Wax and Ed Walker. as executive producers.
Weeknd x The Dawn FM Experience on Prime Video follows the appearance of Weeknd in 103.5 Dawn FM, a live broadcast that aired exclusively on Amazon Music on Twitch and in the Amazon Music app.