From the glamor of celebrities walking the red carpet, to memorable speeches and amazing victories, the awards shows have attracted a lot of attention over the decades.
This storyline proved to be true for the Oscars and Amy for most of the late 1980s and 1990s. But the spirit of the time of this entertainment show is no longer what it used to be.
According to Nielsen, the number of viewers at the Oscars fell by 81.2% from the peak from 1998 to 2021. As for the Amy Award, it saw a drop of 80.6% from the 1986 high to 2021.
In addition to the steady decline in ratings, events filled with celebrities have also sparked controversy and protests that further jeopardize their future as events to watch.
Moreover, their audience trends are much older than the 18-49 demographic desired by advertisers.
However, the Oscars and Emmys still play important roles in the film and television industries. One nomination can increase the film’s box office, TV show ratings or increase the asking price for the next nominee project.
According to WalletHub, studios annually spend about $ 100 million on so-called “For Your Attention” campaigns to receive nominations for their films or shows.
So why are these awards no longer mandatory for viewing? Watch the video above to learn more about the rise and fall of the Oscars and Emmys.