by: Autumn Scott
MEMPHIS, TENNESSEE (REG) — Baskin-Robbins gives chicken and waffles lovers a new way to enjoy the famous brunch duo.
The ice cream brand was launched on Wednesday Chick’n & Wafflesits new fragrance of the month.
The interesting frozen treat features buttermilk-flavored waffle ice cream with “crispy chicken and waffles” infused with bourbon and maple syrup.
The company said the new flavor was made to mimic the taste of fried chicken, saying it contains “0% real chicken and is 100% delicious.” On its website, the company says the ice cream is “like Cluck’n Good.”
“At Baskin-Robbins, we pride ourselves on bringing innovative flavors to market, so when we saw the growing popularity of chicken and waffles on the menu, we knew we needed to create a bold flavor that would change the way our guests enjoy their food.” Chick’n & Waffles,” said Hannah Sweets, director of brand marketing for Baskin-Robbins.
A slice of Get Egg-cited Cake, a new cake inspired by the colors and patterns of Easter eggs, will also be available at Baskin-Robbins stores from March 6 through April 9.