On Monday, Busch Light announced its Accelerate It program, a three-year commitment of $ 10 million to provide more funding, tracking time, media coverage and training for every driver aged 21 and over participating in NASCAR. .
The program aims to help women drivers achieve the premiere series of the NASCAR Cup.
“Busch Light has been a landmark sponsor of NASCAR for decades, and we are fortunate to witness some of the greatest women drivers in history, but it cannot be said that the NASCAR Cup series is dominated by male drivers,” said Christine Stowe, senior brand director. the Busch family of brands in Anheuser-Busch.
“Through our sponsorship rights and our platform, we take the opportunity to make historic progress toward gender inclusion, and while the program’s immediate goals may begin here, we hope the sentiment goes far beyond that, encouraging the widest possible level of inclusion in all sports.” .
The first recipients of the Accelerate It sponsorship program are Tony Bradinger, Natalie Decker, Amber Balkaen Reeves, Jennifer Joe Cobb, Britney Zamora, Stephanie Moyer and Melissa Fifefield.
Natalie Decker, RSS Racing, Chevrolet Camaro RED STREET RECORDS
Photo: David Rosenblum / NKP / Drawings of motorsport
In addition, part of the $ 10 million investment will also be reserved as a permanent sponsorship fund for future talent.
“I don’t know by hearsay that women drivers at NASCAR face obstacles in advancing to higher levels of sport,” Bradinger said. “But the track doesn’t know gender, the car doesn’t know gender, so gender doesn’t matter.
“After all, we are all drivers on the same track, racing to the same goal. I am proud to be participating in the Busch Light Accelerate Her program along with other women drivers because it is not only an incredible new stream of direct support, but it is the first real step towards shedding light on gender imbalances. ”
The program will invest directly in every female driver over the age of 21 and launch a program to track their development, improve their access to the sport and celebrate their success.
“Busch Light is a leading sponsor that paves the way for women drivers to achieve their dream of competing at the highest level of our sport,” said Michelle Byron, vice president of affiliate marketing at NASCAR.
“The Accelerate Her program will provide tremendous access and support as they rise into the ranks of our development series and national series. Together with our sponsoring partner, NASCAR is equally committed to creating an inclusive sport where the most talented drivers, regardless of gender, have the opportunity to compete the big stage ”.
The “Speed It Up” program will officially begin with nationwide advertising during Sunday’s broadcast of the Daytona 500 on Fox.