(NEXSTAR) – The Super Bowl ad for Uber Eats has allowed the U.S. Consumer Product Safety Commission to declare a clear Sunday.
“Don’t eat soap,” the agency said tweeted.
The tweet appeared after advertising Uber Eats that aired during Sunday’s broadcast. The ad used comedy – and many celebrity episodes – to highlight the fact that users can order non-food items in the app. Gwyneth Paltrow bites off a candle, Jennifer Coolidge stuffs her mouth with paper towels, and Nicholas Brown (from the HBO show “Succession”) drinks a bottle of soap.
“Thanks to Uber Eats, we don’t even know what food is!” shouts Trevor Noah, wondering how to eat a light bulb.
Uber Eats advertising was one of many that relied on celebrities and humor to get people’s attention. T-Mobile has reunited “Scrub” stars Zach Braff and Donald Faison. The General Motors commercial featured characters from the Austin Powers movies. And Verizon resumed the 1996 film “The Cable Guy” with Jim Carrey to advertise its 5G Internet offering.
The companies spent $ 7 million for every 30 seconds of airtime.
The Consumer Product Safety Commission is best known for recalling unsafe products, but the agency was via Twitter memes to get information on the safety of heaters, TVs that can tip over, and other safety issues.
The Associated Press contributed to this report.