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IndyCar is negotiating behind-the-scenes or one-off series

Netflix broadcast Drive to survive The documentary series was recognized as raising the fame of F1, especially in the US, while yesterday MotoGP has confirmed the premiere of the series MotoGP Unlimited on Amazon.

IndyCar drivers and senior team officials commented both on and off the record enjoyed Drive to survive and would like something similar in IndyCar.

Now Mark Miles, president and CEO of Penske Entertainment Corp., told Motorsport.com that such an IndyCar-based project is being discussed with broadcasters, although its exact nature has not yet been tested.

“When you talk about documentary, it’s historical, retrospective and the genre we’ve talked about,” he said. “There are unwritten series, for example Drive to survivewhere each episode contains footage they shot and they combine them and decide how they want to present it as a story. Then there are screen series where there are actors, and someone writes, directs and turns it into episodes – Yellowstonefor example.

“And there is a specially created shoulder content – an hour-long show, say, about something IndyCar. It may be one-time, but it’s not a live broadcast of the race; this is special content.

“Now we are doing what I would call encouraging conversations, irons in the fire, about all this, and I think we are closest to the latter, the special function and the unwritten function. But the reality is that it’s a bit like our hunt for OEM – you can have very good conversations, get to the final meeting, and it doesn’t happen.

“So it’s not over until it’s over. What I can say is that a lot of the work is being done by very competent content creators and producers, and talk of platforms and potential distribution continues. ”

Miles noted that the series doesn’t have to be very relevant to be compelling, and that Drive to survive not affected by last year’s races, but broadcast on the eve of next season.

He said, “Looking Drive to survive, you have a British producer who came up with the concept, combined it, literally made episodes and sold them to Netflix. They create along the way. They look at what’s going on, they develop stories based on what’s relevant, or drivers or teams that are compelling, and it’s a pretty smooth process. But this is much ex post facto.

“If we had made a deal that could be announced in May, it could have seen the light of day – just as an example – by September. Special sauce in Drive to survive was that it allows people to see behind the scenes, people and color. The public doesn’t necessarily watch the races. They are interested in the series because it is a good drama, and the interest for them is not to watch the current development of the championship, as fans do.

The idea of ​​seeing behind the scenes in Formula 1 has a natural appeal to current and potential fans, because around the squad of Formula 1 has long been a mystery, given its extremely limited access. On the contrary, the IndyCar unit is known for being very open, allowing fans nearby to monitor the preparation and maintenance of the car, as well as interact with drivers, team owners and staff.

Miles said he is not worried that IndyCar lacks the substantial intrigue that is fascinating and has led to Drive to survivesuccess.

“I don’t think it’s a limiting factor or a big problem,” he replied. “I don’t think anyone who decides to take on the IndyCar project will follow the same formula as Drive to survive. It worked for F1, but I don’t think the way forward is to do the same with another brand.

“Creative people are talking to us about how they want to approach it, it could be an episode about beginners, an episode about women in the series – it’s not specific, I just came up with it – but it won’t I wouldn’t have thought it was the same editorial approach ”.

Miles said the goal would, however, be similar to Formula One co-creation Drive to survive and Dorn’s approval MotoGP Unlimited.

“The ideal option would be if the format was such that, whether it’s a famous fan or someone who doesn’t watch the races, they understand and appreciate the personality, the dynamics and whatever the storylines, so that they can “Don’t do just after a racing weekend.

“It’s very useful and important because we don’t have almost as much coverage of our drivers, owners and engineers as we would like. What we have is primarily centered around drivers in helmets in racing cars. To open them, to expose them as people – it’s really useful to develop more fans. “

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IndyCar is negotiating behind-the-scenes or one-off series

Netflix broadcast Drive to survive The documentary series was recognized as raising the fame of F1, especially in the US, while yesterday MotoGP has confirmed the premiere of the series MotoGP Unlimited on Amazon.

IndyCar drivers and senior team officials commented both on and off the record enjoyed Drive to survive and would like something similar in IndyCar.

Now Mark Miles, president and CEO of Penske Entertainment Corp., told Motorsport.com that such an IndyCar-based project is being discussed with broadcasters, although its exact nature has not yet been tested.

“When you talk about documentary, it’s historical, retrospective and the genre we’ve talked about,” he said. “There are unwritten series, for example Drive to survivewhere each episode contains footage they shot and they combine them and decide how they want to present it as a story. Then there are screen series where there are actors, and someone writes, directs and turns it into episodes – Yellowstonefor example.

“And there is a specially created shoulder content – an hour-long show, say, about something IndyCar. It may be one-time, but it’s not a live broadcast of the race; this is special content.

“Now we are doing what I would call encouraging conversations, irons in the fire, about all this, and I think we are closest to the latter, the special function and the unwritten function. But the reality is that it’s a bit like our hunt for OEM – you can have very good conversations, get to the final meeting, and it doesn’t happen.

“So it’s not over until it’s over. What I can say is that a lot of the work is being done by very competent content creators and producers, and talk of platforms and potential distribution continues. ”

Miles noted that the series doesn’t have to be very relevant to be compelling, and that Drive to survive not affected by last year’s races, but broadcast on the eve of next season.

He said, “Looking Drive to survive, you have a British producer who came up with the concept, combined it, literally made episodes and sold them to Netflix. They create along the way. They look at what’s going on, they develop stories based on what’s relevant, or drivers or teams that are compelling, and it’s a pretty smooth process. But this is much ex post facto.

“If we had made a deal that could be announced in May, it could have seen the light of day – just as an example – by September. Special sauce in Drive to survive was that it allows people to see behind the scenes, people and color. The public doesn’t necessarily watch the races. They are interested in the series because it is a good drama, and the interest for them is not to watch the current development of the championship, as fans do.

The idea of ​​seeing behind the scenes in Formula 1 has a natural appeal to current and potential fans, because around the squad of Formula 1 has long been a mystery, given its extremely limited access. On the contrary, the IndyCar unit is known for being very open, allowing fans nearby to monitor the preparation and maintenance of the car, as well as interact with drivers, team owners and staff.

Miles said he is not worried that IndyCar lacks the substantial intrigue that is fascinating and has led to Drive to survivesuccess.

“I don’t think it’s a limiting factor or a big problem,” he replied. “I don’t think anyone who decides to take on the IndyCar project will follow the same formula as Drive to survive. It worked for F1, but I don’t think the way forward is to do the same with another brand.

“Creative people are talking to us about how they want to approach it, it could be an episode about beginners, an episode about women in the series – it’s not specific, I just came up with it – but it won’t I wouldn’t have thought it was the same editorial approach ”.

Miles said the goal would, however, be similar to Formula One co-creation Drive to survive and Dorn’s approval MotoGP Unlimited.

“The ideal option would be if the format was such that, whether it’s a famous fan or someone who doesn’t watch the races, they understand and appreciate the personality, the dynamics and whatever the storylines, so that they can “Don’t do just after a racing weekend.

“It’s very useful and important because we don’t have almost as much coverage of our drivers, owners and engineers as we would like. What we have is primarily centered around drivers in helmets in racing cars. To open them, to expose them as people – it’s really useful to develop more fans. “

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