Snapchat is introducing exciting new features for Snapchat+ subscribers, offering enhanced personalization options. Users can now design custom, Sims-style houses on the Snap Map, allowing them to showcase their digital homes to friends when sharing their location.
According to Snap, subscribers can unleash their creativity with nearly limitless customization possibilities, from realistic abodes to whimsical candy castles. This feature enables users to craft their dream homes on the map, adding a unique touch to their real-world location for a fun and personalized connection with friends.
Additionally, Snapchat is expanding its Bitmoji pets feature, allowing furry companions to accompany users’ Bitmojis during chats with friends. Originally introduced with AI-generated pets, this expansion integrates them more deeply into various in-app experiences.
Snapchat is also rolling out “lightning quick Snaps,” enabling users to create Stories with new expiration settings that last .10, .25, and .50 seconds. These rapid-expiry Snaps cater to the platform’s core audience, enhancing engagement and user experience.
With Snapchat+ boasting 9 million paying subscribers, surpassing many competitors, Snap’s approach focuses on offering features that resonate deeply with its community rather than simply gating existing functionalities. This strategy has proven successful in cultivating user loyalty and driving subscription growth, setting a precedent for other platforms aiming to enhance their premium offerings.
Outside Snapchat+, Snap continues to innovate with additions like a new “live mirror” in Bitmoji Builder for creating more accurate facial depictions and a new “My 5-Year Old Self” Lens, further solidifying its commitment to engaging tools that align closely with user interests.
