The 30-second clip called “No Compromises” is simple and accurate. It features pictures of the company’s Polestar 2 electric car with the word “No,” followed by words and phrases aimed at other traditional Super Bowl commercials and car companies.
Words after “No” in advertising range from common terms such as “epic voices” and “dirty secrets” to “dieselgate” – referring to the former diesel emissions scandal from Volkswagen – and the “conquest of Mars” – criticism of Tesla and its CEO Elon Muskwho plans to land people Mars until 2026.
The ad ends at “№ 2,” followed by “Polestar 2,” the company’s all-electric car.
“The Super Bowl is a landmark event and I am delighted to convey Polestar’s message to such a wide audience,” Polestar CEO Thomas Ingenlat said in a statement. We are a young and ambitious brand. We believe in “no compromise” for our design language, our efforts in the sustainability and performance of our cars, and we wanted to share this philosophy with this advertising. It is the perfect place to further raise awareness of our brand. The United States and beyond. “
Polestar is controlled by Volvo Car AB and its owner Zhejiang Geely Holding Group Co. In September, the company announced the deal to go public during the first half of this year by merging with a blank check company registered in the US, backed by billionaire Alec Gore and investment bank Guggenheim Partners with an enterprise value of $ 20 billion.
Here is the ad:
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