JACKSON, Miss. (AP) – The company is creating a media education program targeted at students of historic black colleges and universities in Mississippi.
The Atlanta-based Gray Television Inc. program will be based on one of its broadcasters. WLBT television in Jackson. The station is an affiliate of NBC.
The Gray Media Training Center is expected to host its first group of internships when the fall semester begins in August. Gray plans to spend more than $ 1 million to build the center.
Students will receive best practices in broadcasting and digital journalism, as well as receive training in manufacturing, sales, operations, IT, engineering, coding and marketing, the station said. Fellows of the Learning Center will create a weekly public relations show that will be produced, directed, conducted, filmed and edited by students.
“We want to teach and educate today’s students in a real-world environment so they can become future leaders in our industry for decades to come,” said Hilton H. Howell, CEO and CEO of Gray Media.
Gray chose WLBT to host and manage the center in recognition of the changes that have taken place at the station. More than 50 years ago the FCC canceled a license to broadcast the station because the station did not serve the public interest of blacks in the Jackson area. The agency for several years transferred control of the station to a nonprofit group of two races.
“For the past few decades, WLBT has been a local institution that affirmatively serves the entire local community,” said WLBT Vice President and CEO Ted Fortenberry. “Starting this year, the WLBT team and resources will be directly involved in media empowerment for Mississippi students and especially for HBCU state students through cutting-edge, exciting curricula right here in Jackson.”
Contact your distributor, WLBT-TV, for copyright information.