The online gambling industry was worth nearly £54 billion in 2021, up from £49 billion a year earlier, which shows just how big the market is and how much potential it has for further growth given that it has grown over the past few years twice. growth rate of numbers. Gambling is growing impressively not only in land-based stores, but also in online bookmakers. Currently, of all the online gambling markets – including casinos, bingo, lotteries – it is the online betting market that is leading the growth. In particular, betting on sports on the Internet, including rugby betting, accounts for nearly 47% of total industry revenues. And of all the online betting markets, Europe has the largest share of the pie with almost 40% of global turnover.
Unsurprisingly, Europe is the leader in the online betting market. As far as you can imagine, gambling in the region dates back to ancient times, as it is inextricably linked to the prosperity of human civilization. We now know that the ancient Greeks and ancient Romans often gambled for fun and socializing, and we have historical evidence that they played cards and dice and invented the chips commonly used in casinos today.
And just as it happened in the past with the first traces of gambling, the place of Europe in world map online betting is in the spotlight as it is the largest market with revenues well in excess of £32.5 billion. But which of Europe’s leading online betting markets are leading the way in growth and retaining their top ranking? Below we present the five largest markets by revenue share.
It should come as no surprise that the UK is at the forefront of European online gambling markets. In fact, almost 59% of all gambling takes place online, and this has been the result of the legalization of online sportsbooks and the effective regulatory framework created Gambling Act 2005 and the Gambling Commission. The UK was one of the first countries to legalize online betting and thus allowed bookmakers, casinos and other gambling to go virtual. Today, online gambling in the UK is almost £8.3 billion, mainly involving online casinos, online bookmakers and lotteries.
Germany is the second largest online betting market with revenues of over £2.65 billion, which is almost 27% of the industry’s total turnover of £10.6 billion. Although online gambling only accounts for one-third of the market, it is the second largest in Europe, but it certainly has more room for growth. When it comes to online gambling, sports betting leads the way, followed by lotteries and casinos.
The online gambling market in France is smaller in terms of revenue compared to Germany, but the share of online gambling in the total market is comparatively larger. French online gambling accounts for 27% of the industry’s revenues of almost £8.9 billion. Sports betting, poker and casino are the three main online gambling products chosen by gamblers in France.
Spain ranks fourth in terms of the value of online gambling in Europe. The gambling market is worth nearly £5.3 billion, while online gambling accounts for 25%, or £1.3 billion. The majority of online gambling is sports and casino betting, while online lotteries are also heavily favored by Spaniards.
The total value of the gambling market in Italy is now almost £11.5 billion, with £2.4 billion coming from online revenues. This means that almost 20% of the total revenue of the Italian gambling industry comes from online gambling. Sports betting and casinos are next to each other in the preferences of Italian players when it comes to online gambling, while the lottery seems to be almost never played online.