In the run-up to the team’s season on Tuesday, Grove employees said a new deal with Duracell, known for its copper batteries, would include a host of high-profile marketing initiatives.
In addition to being the focus of new television commercials, Williams and Duracell have planned a series of activations in races this year – starting with the Miami Grand Prix in May.
Williams said the Duracell brand will stand out on the new car, its team uniform and coveralls Alex Albon and Nicholas Latifi.
However, it is unclear whether the new additional livery color that Williams introduced for 2022 will include the famous copper Duracell.
Last week, Albon said he liked the new colors the team chose for next season.
“I like it. I would say it’s more Williams,” said the Thai driver.
“It’s easier in color. It’s a little ****. I like **** in it. “
Announcing the Duracell deal on social media, Williams offered to just take a look at the black and blue part of the car.
Speaking about the deal, Williams team boss Yost Capito said: “I am very proud of this partnership between Williams and Duracell and I am grateful for the trust and confidence they have given us.
“Their name on the side of our car is a personal distinction for me, as my nickname for 30 years was Duracell – because I never run out of energy. I am very much looking forward to our joint work. “
Duracell, which is now part of the multinational conglomerate Berkshire Hathaway, is the last North American sponsor to participate in Formula One as the sport develops on the continent.
Last week, Red Bull has announced that software giant Oracle should become its title sponsor for the 2022 season.
Williams commercial director James Bauer welcomed Duracell’s decision to move to Formula One.
“We are very proud to partner with a world-renowned brand such as Duracell,” he said.
“Our announcement is a testament to all the hard work the team has done in 2021, the way we have developed our business offering and the growth of our sport, especially in North America.”